Big Ten Network
Marketing Intern
During the summer of 2019, I was able to work within the marketing department of the Big Ten Network. During my time with the company, I was responsible for analyzing the effectiveness of advertisement campaigns from the previous year, researching potential university organizations to partner with for future promotions, assist with the marketing functions at Big Ten Media Day and the Big 10K and locate the best spots on each campus to target for future promotions. I was able to apply my data analysis skills that I have acquired from my Business Analytics minor in order to model the potential effectiveness of the new promotions that would be put in place for the upcoming seasons.